DAMN.

Kendrick Lamar
Album // April 25, 2017

DAMN. is Kendrick at his most direct. It’s efficient and effective at dissecting the duality of Kendrick’s personality, personas he’s played around with in past projects. He uses this project both as a podium for social justice and as personal therapy sessions on self-loathing. There’s aggression and confrontation with the album cover, compassion and gentleness with “LOVE.” or “PRIDE.”. It’s a collection of juxtapositions that still proves cohesive as it’s anchored by Kendrick’s ideology and his trademark styles: beat switches, voice alterations, lush backgrounds, and a cunning knack for intricate raps.